Why is Midnight Blue Coffee more expensive than other coffees?

Scarce

Jamaica Blue Mountain is a rare coffee. There is a very strict geographical area and altitude at which Jamaica Blue Mountain coffee can be grown - much like the French wine appellations. Production is therefore extremely limited. Moreover around 80% of the total production is exported to connoisseurs in Japan.  The annual production volume from the Jamaica Blue Mountains is equivalent to about three hours of annual production from Colombia.

Labour intensive

It takes more time to harvest Jamaica Blue Mountain than other coffee. The Jamaica Blue Mountain plantations are found across treacherous 60 degree slopes and the farmers must visit each individual coffee shrub many times during the season to only pick the bright red ripe cherries. This is a very different approach to the more common strip picking methods in other regions, where ripe and unripe (green) cherries are all taken on a single picker pass.

Obsessive

An obsession with quality: teams of workers carefully check each bean on tables under lamplight to ensure it is the perfect size and colour and free from any defects. Around 30% of the harvest is removed at this stage. These beans are then certified as Jamaica Blue Mountain, packed in their distinctive, beautiful wooden barrels with a certificate ready for export.

Revered for taste

The rich and nourishing volcanic soil encourages each coffee shrub to flourish.  But the persistent blue mist slows the ripening process allowing each coffee bean to develop slower, enhancing the aroma and taste. Jamaica Blue Mountain beans have long been considered one of the best tasting coffee beans available, which pushes up demand and therefore prices. In fact these beans were acknowledged by Ian Fleming as his favourite and therefore written into his James Bond novel, Live and Let Die. They have a silky smooth body, delicious aroma and beautiful balanced flavour with a complete absence of bitterness.

Artisanal roasting

The Midnight Blue team hand-roasts in small batches, which results in a better-tasting coffee - bringing out all of the character of the Jamaica Blue Mountain beans.  This small-batch craft approach takes more time and effort; but we believe the results are worth it.

Try our coffee for yourself...

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